Advertising | Dukes of Gold

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Advertorial: Power to Generation M

I am a sucker for empowering and inspiring video’s that have a great story to tell, throw the term ‘short film’ in the equation and you’ve got yourself your bite-sized cinematic thought-provokers. To celebrate the launch of the brand new Canon EOS M, Canon selected and gathered 5 unique talents, of which among them is the founder of one my favorite blogs, iGNANT.de. The series of short films reveals each of them sharing their vision on modern photography whilst on their journey on creating their own original photographical works. The dynamics and the different perspectives on photography was what intrigued me the most and may offer everyone with affinity to photography with a valuable source of inspiration. Get yourself inspired: The complete ‘Power to Generation M’ series can be viewed on Vice.

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Advertorial: 22 James Bond Movies Gift Promotion

Simply said, Mr. triple digits, James ’007′ Bond equals all the things out there that many manly men are craving for: Babes, fast wheels, a nice glass of scotch (or beer apparently) and some wicked gadgets that even perplexes the future. Gadgets so cutting-edge that it probably didn’t made it to the sets of most of the Sci-Fi movies out there. However, that being said though, Sony came up with a great promotion involving a “Shocking! Positively shocking!” present: a James Bond Blu-Ray boxset worth 200EU that includes all the James Bond movies out there. Well, what’s the catch you might ask? Very simple, treat yourself to an early Christmas and get either the Sony Xperia™ Tablet S or a Sony TV or Sony Vaio Laptop and the James Bond Blu-Ray boxset worth € 200 is yours to grab! Need more information? Click here!

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Awesome Beer Commercial

I haven’t seen a good beer commercial for a while until now. It’s fairly long but totally worth your time. Just press the play button. I assure you. You won’t regret it.

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Horitaka’s Taming The Dragon with Barcadi Dragonberry

Bacardi seems to be on a roll lately. Avid followers may be familiar with the epic party marathon they are currently running, but to bring a fresh breath of air to the dragon that is used by the Bacardi Dragonberry, they’ve invited a Japanese Tattoo Master, Horitaka, to give the most important “animal” in the Japanese culture – the dragon – a fresh new, utterly killer look. To celebrate this event, VICE.com will pick one lucky chap that will receive ‘the mark of a master’.

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I Love Ugly

Like many people do, I like fine clothing-wear that suits my style and gives you that level of confidence that makes you think that you can handle the world. Let me introduce you to a New Zealand-based clothing-maker outfit I Love Ugly. They explicitly produce apparel for men and rather than focussing on fading trends, they focus on enduring quality with a fresh take on classic garments with a touch of art.

Start spend money.

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Ad: Doritos Late Night Skip or Trip

Do you have the guts to travel to Moscow, Berlin and Istanbul with 2 complete strangers and discover what those city’s night-life has to offer and unleash your party-animal within? If the answer is yes, Doritos: Skip or Trip may be the golden ticket you’ve been looking for.

This summer, Doritos is launching Skip or Trip, a new campaign which involves an exciting online game where you are required to put yourself on a map and form threesomes by connecting yourself with 2 complete strangers. In turn, these strangers have 9 hours to decide to either “Skip” or “Trip” you. If you’re being skipped, you’re required to start over again. If you’re “Tripped” or if 9 hours has passed away, then you’re stuck to each other and in the run to make a chance on a Late Night Triangle Trip to either Moscow, Istanbul and Berlin! In addition to this, all participants are in the run to win one of the many daily prizes that includes: HD Hero Naked Go Pro’s, Retro BoomBox’s, Spotify Premium Accounts, Doritos Late Night packs and much much more. I urge you to check this thing out, if not for the trip, do it for the many other amazing prizes waiting to be grabbed!

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The Future Is Ours

Not many people are aware of the fact that we’re living in a time where exciting things are about to happen. We’re on the verge of seeing the world rapidly change. Interesting things are lurking around the corner. The future is ours.

Never stop dreaming.

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Re-branding Microsoft to Science-Fiction

A lot can be said (and is being said) about the branding machine of Microsoft. But we can all agree on one thing, they look outdated, have a corporate and conservative feel and most importantly – especially with the Apple and Google lurking around the corner – it seems that they are trying to hard to become something that they’re not. However, if you look what their R&D department has spurred out lately, you would imagine that they would improve on their branding as well. What many agencies take months to do, it took Canada-based design student Andrew Kim just 3 days to come up with this brilliant rebranding strategy for Microsoft where he introduces ‘The Slate’ as the basis for the new Microsoft brand and bringing it one step further to the future, almost becoming science-fiction. If only they would take his advice… imagine the street creds they would get.

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Camera Craftsmanship

There’s a reason why people pay immens sums of money for a beautifully, hand-crafted camera such as that of Leica. The piece of beauty that’s being assembled in the video is a limited edition Leica camera for Hermès to celebrate the friendship and collaboration with Jean-Louis Dumas, the former president of Hermès. However, it got me sitting behind the screen with awe and teary eyes of joy as I went through the whole thing. I was more or less aware of Leica’s background, but this video has given me a genuine appreciation for what Leica does and their passion for authentic craftsmanship.

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On Creativity

I’m a sucker for inspirational videos and more of a sucker if they’re short. You know what they say in advertising about copy (hell, even with programming) “the shorter, the better”. On Creativity is therefore the perfect example what I’m trying to say; bite-sized inspiration. Other then trying to investigate the true meaning behind creativity, On Creativity is all about exploring the divergence of creativity. The many point of views that many talented creatives have on creativity and how they see it and have them explain it in their own words. It may confuse you and it’s quite thought-provoking, but at the end of it, you will learn that creativity is more then what you thought it was. Among them is my hero AND the original advertising Mad Men, George Lois (see video), the “fifth Ramones” Arturo Vega, cartoonist Al Jaffee and many more.

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Ad: Mercedes-Benz launches mb!

Mercedes-Benz recently launched a brand new lifestyle platform: mb!, that offers the latest on international trends in lifestyle and notably, highlights Dutch talents. The online platform launches the first of many upcoming videos for their ‘The Art of Style‘ series which showcases the inspiring portrait of the international acclaimed photographer-duo Scheltens & Abbens.

They may not have attained popularity among the general public, but they’ve been working alongside numerous high-profile fashion labels of which Yves-Saint Laurent, Hermès and Balenciaga are among them. Besides that, their personal work have been highly praised by the international art community.

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Bacardi’s 150 party-marathon part 1/150

A while ago we mentioned Bacardi’s celebrating their 150th birthday with a legendary party-marathon of 150 parties. The first of many was kicked-off on the 1ste of June in Amsterdam with a staggering blast and they even have the video to prove it. Bacardi 150 is proven a succes and we’re among many that are looking forward to the other parties. If you we’re hyped up by the video, don’t worry – there are 149 parties left and we’ve reason to believe that we’ve not yet seen all of it. Like we said in the previous post, these are a series of exclusive parties for people who know what’s what. So if you have the willingness and eagerness to do a little effort to join a 149-times-in-a-lifetime experience, check out the Bacardi 150 website to see what you need to do!

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Ad: Pepsi Remix Machine

Some time ago we mentioned the Pepsi Remix Machine x Calvin Harris ad campaign where you could win a series of fabulous prices (a 32 gig iPod Touch and a Dance Music Workshop, mind you) each day by simply voting on your favorite remix. Winning stuff was never this easy before, so haul yourself to the Pepsi Remix Machine page and vote on the remix you like. Do this everyday and the chance of you ending up enjoying this summer with a 32 gig playlist – or even better, the skill of producing your own music – will only multiply. What do you have to lose?

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Beautiful Sushi

For many among us food is all about how it tastes like rather than how it looks like. How many times have you ordered those rolled up type of seaweed sushi or in other words “Makizushi” (Yes, I’ved looked it up!) and ended up with the same cylinder shaped roll? The Japanese ad-agency I&S BBDO came up with a very creative idea and used a laser-cut method to create gorgeous, polished, pattern-like seaweed sheets where each pattern is based from Japanese history that represents happiness, good fortune and longevity. If you’re interesting on buying a pack, check out their Facebook for more information!

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UNIQLO WAKE UP / Morning mood improvement.

A quick scroll through the app store reveals tons of garbage shit apps that for some reason have the functionalities you’re looking for, but are either not intuitive or look plain fugly. Especially in this day and age it is essential for developers to differentiate themselves design and user interactivity-wise and it’s those apps that win on the marketplace.

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